Alcohol in children’s brioches?

๐ŸŽฌ Our partner Quentin answers questions from Food Checking (Le Parisien): why is there alcohol in DooWap brioches? ๐Ÿค”
๐Ÿ‘‰ Watch the report on Youtube (in French)

Alcohol is a very common flavour carrier as it is an excellent solvent for our aromatic raw materials. It is therefore commonly used in many foodstuffs. Since a flavour is a very intense ingredient, the potential alcohol present is often very low in our food and beverages.

In most cases, flavour carriers have no technological role in the finished product and are therefore not declared. But what about buns and bakery products, where alcohol may appear in the list of ingredients?